Crypto Heat Fizzling Out? US Search Interest Plunges As Retail Shy Away
December 29, 2025 · 8:00 PM
Search interest in the term "crypto" has dropped to a one-year low, indicating a significant decline in retail interest as 2025 concludes. Google Trends shows a global interest score of 26, just above this year's low of 24. This decline follows a tumultuous year marked by a major market sell-off in April and an October flash crash, which diminished confidence among casual investors.
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